What new franchise owner would not want that kind of customer base? The Subway operations manual lays out in a step by step fashion how to achieve that atmosphere that customers love Tapping into the money making potential of Subway. The clean and friendly atmosphere and people to people touch to getting lunch at a Subway brings customers to their stores in droves. The third selling point is the efficiency of running a Subway. They give their new franchise applicants plenty of tender loving care from the franchise application stage right on through to when the franchise opens and the excited new owner of that franchise starts to make that Subway operations manual come to life.
The Subway operating manual lays out the way fresh foods are simply put out where they can be seen so that employees do not have the fuss of frying things which is expensive and messy.Īnother selling point few people know is how much support Subway offers its new franchise owners. The first big selling point is the product which is healthy food that is easier to offer to customers than fried food. The company combines three potent selling points to earn a reputation as one of the sought after franchises to own and operate. The secret weapon that Subway has in its franchise operating manual is something Subway has used to gain competitive advantage in the rough and tumble fast food market.
It is a carefully crafted concept that is laid out for Subway franchise owners in the Subway operations manual. Usually using only a few employees who always seem to be enjoying themselves, Subways run like well oiled machine. When you walk into a Subway, you might not notice it but the store runs like a top.
One of the big reasons for the success of the Subway sandwich restaurant chain lies in the Subway operations manual.